Art Direction for projection mapping video.
Float, Samsung, and Encore Worldwide partnered to bring Samsung’s new QLED displays on the road for gaming and college football fans across the country. The experience kicked off at E3 equipped with racing pods, a GIF booth, and a projection mapping room. The projection mapping showcase became an instant hit, bringing fans into the world of Forza Motorsport. Float leveraged four high-lumen projectors to create a fully immersive experience that transformed the room for viewers.